Institutional development

Gol de Letra Foundation´s Institutional Development Area is responsible for the financial sustainability, proposal and follow-up of projects, as well as for the organization´s communication and networking activities.

The Institutional Development´s groundwork is the mobilization of partnerships (companies, foundations and institutes, incentive laws, individuals, events and mobilization campaigns), including the relationship with individuals and legal entities, project development, fundraising and account rendering.

The Communication sector supports fundraising actions, strengthening the institutional presence before companies and the civil society, mobilizing people to support activities involving sports, education, culture and work training. The Organization's official channels (website, social networks and bulletins), and alsothe Press and the interinstitutional relationships are used for such.

2018 in numbers

5,909 followers on Instagram 638 mentions and articles in the IC Press 34 companies taking part in Gol de Letra’s tournament in São Paulo and Rio de Janeiro. 9 mobilization campaigns 162 active majority partners 37,879 followers on Twitter 22,302 followers on Facebook 36.595 website visitors 42 specific donations 48 texts, articles and blog publications

Mobilization of resources

Gol de Letra’s actions to raise funds involve taking part in mobilization campaigns with companies, institutes and other organizations. These initiatives allow companies to connect their brands to a social responsibility action, involving clients, collaborators, partners and other stakeholders, thus mobilizing people in favor of donation.

2018 Mobilization Actions

  • Ball Art - Vila Cultural and Part Club
  • Caramel Day - Starbucks
  • Charity Day – BCG Liquidez
  • Copa Solidária (Solidarity & Football Match) – NK Store
  • Dark Star Cho’gath – Riot Games
  • Feijoada Solidária (Solidarity & Meal) – Accor Hotels (Novotel)
  • Happy Art Parade – Toptrends
  • Saldão Solidário (Solidarity & Sale) – Leroy Merlin
  • Visa Causas (Causes & Card) – Visa do Brasil

2018 Gol de Letra Tournament

São Paulo Edition:

  • Bloomberg L.P
  • Credit Agricole
  • Decathlon Brasil
  • Ecourbis Leste
  • Ecourbis Sul
  • Fechando o Gol - Academia de Goleiros
  • Guaranteed by BANCO DO BRASIL and MAPFRE
  • Puratos
  • SEB
  • Sodexo

Rio de Janeiro Edition:

  • BMA Advogados (Law Firm)
  • Brookfield
  • EDF Norte Fluminense
  • ENGIE
  • GL Events
  • Nissan

France Edition:

  • Accos
  • AFD
  • AXA
  • BCTG
  • BETC
  • Decathlon
  • Eagles Courses
  • Emergie
  • Engie
  • Hermès
  • Hopscotch
  • L’Oréal
  • Lacoste Fondation
  • Peugeot
  • Puratos Belgique
  • Puratos France
  • Skillwise
  • So Clean

São Paulo State Tax Invoice Program*

  • Abruzzi Restaurante
  • Amor aos Pedaços
  • Atol Bar
  • Babbo Giovanni
  • Barouche
  • Blem
  • Boamesa Leopoldina
  • Bonete
  • Boteco Coutinho
  • Botequim do Mantovani
  • Brigadeiro Pizzas
  • Burguer Lab
  • Canaille
  • Cervejaria Ideal
  • Clubinho
  • Cuca Toy’s
  • Delish Market
  • Desembargador Bar e Restaurante
  • Eco Baby
  • Ema Restaurante
  • Empório Canto da Cerva
  • Empório Oliveira
  • Fábrica Livros e Brinquedos
  • Família Burguer
  • Fantini Restaurante
  • Frangó Bar
  • Galeria Grill Lanches
  • General Bar
  • Girapião
  • Habib’s
  • Havana
  • Jacaré Grill 1
  • Jacaré Grill 2
  • Le Repas Bistrot
  • Loja Green
  • Luiza Alimentos
  • Mamaggiore 1
  • Mamaggiore 2
  • Matilda Lanches
  • May Patissiere
  • Monte Verde Pizzaria
  • Morumbi Shopping
  • Nattural Caraibas
  • Natural Strull
  • Ô Casual Gastrobar
  • O’Malley’S Bar
  • Pé de Manga
  • Peixaria Bar
  • Pompéia Bar
  • Ponto Chic 1
  • Ponto Chic 2
  • Ponto Chic 3
  • Prima Classe Pizzaria
  • Raízes Zen Perdizes
  • Recreio da Serra
  • Restaurante Cântaros
  • Restaurante Marakuthai 1
  • Restaurante Marakuthai 2
  • Ruella Bistro Pinheiros 1
  • Ruella Restaurante 2
  • Ruella Restaurante 3
  • Santa Fé Cervejaria 1
  • Santa Fé Cervejaria 2
  • Snack Point Burguer 1
  • Snack Point Burguer 2
  • Spazio Vintagé Café
  • Spot
  • Tappo
  • Tintas JD
  • Vanda Calçados 1
  • Vanda Calçados 2
  • Vanda Calçados 3
  • Velho Rabo Restaurante
  • Way Tênis
  • Yoi! Rolls & Temaki
  • Zapatine
  • *N.T. The Foundation is the beneficiary of credits obtained from Tax Sales Invoices

Fund raising via Incentive Law:

  • Incentive to Sports – Federal Law
  • Incentive to Culture – Federal Law
  • São Paulo State Incentive to Sports – State Law
  • Condeca – State Council for the Defense of Children and Adolescents – State Law
  • Municipality of Rio de Janeiro Incentive to Culture – Municipal Law

Donations from Individuals – Majority Partner Program:

  • 162 active majority partners.
  • 42 specific donations